ideias em série

nada é mais livre que uma ideia

E não é que ainda há quem seja directo?

Encontrei ontem nos blogs muitos comentários ao email interno que o Steve Jobs enviou a todos os colaboradores da Apple a admitir que o lançamento do seu novo serviço online MobileMe correu mal. Já se sabia que correu mesmo mal, mas o que este email tem de especial é que prova que é possível fazer comunicação interna numa grande empresa sendo directo e claro. Em vez de um texto longo e elaborado, Jobs limitou-se a admitir que falhou em 246 palavras (não fui eu que contei), identificando o que não correu bem e o que decidiu fazer em relação ao assunto. Parece simples não é?

Aqui está o texto integral do mail:

mobileme
Team,

The launch of MobileMe was not our finest hour. There are several things we could have done better:

– MobileMe was simply not up to Apple’s standards – it clearly needed more time and testing.

– Rather than launch MobileMe as a monolithic service, we could have launched over-the-air syncing with iPhone to begin with, followed by the web applications one by one – Mail first, followed 30 days later (if things went well with Mail) by Calendar, then 30 days later by Contacts.

– It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store. We all had more than enough to do, and MobileMe could have been delayed without consequence.

We are taking many steps to learn from this experience so that we can grow MobileMe into a service that our customers will love. One step that I can share with you today is that the MobileMe team will now report to Eddy Cue, who will lead all of our internet services – iTunes, the App Store and, starting today, MobileMe. Eddy’s new title will be Vice President, Internet Services and he will now report directly to me.

The MobileMe launch clearly demonstrates that we have more to learn about Internet services. And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year.

Steve

(E sim, este post significa que voltei a escrever...)
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